Sports.
Story.
Media.
Culture.
GAME ON is the premiere global festival and marketplace for sports, gaming, competition, and storytelling.
Think SXSW for Sports.
Sports is the largest entertainment category in the world — a $2.6 trillion industry —yet no flagship global marketplace convenes creators and buyers. Leagues, streamers, brands, and athletes lack one hub to premiere, acquire, and monetize sports stories. Until now.
33.9B
Streaming
The sports streaming market was worth $33.9 billion in 2024 and expected to grow to $75.2 billion by 2030.
62.6B Sponsorship
The sports sponsorship marketplace was worth $60 billion in 2024 and will grow to $132.9 billion by 2030.
485B
Live Events
The sports live event market was worth over $485 billion in 2025 and growing.
One part film festival.
GAME ON will feature the latest in sports programming, including feature films, docuseries, scripted series, and branded content as well as panels, parties, and awards.
One part expo.
GAME ON will feature an exhibit space where fans, creators, distributors, and brands can engage in connection and commerce.
One part deal market.
GAME ON will facilitate networking opportunities between content creators and distributors to broaden access to GAME ON content.
From the Founders of The GI Film Festival
GAME ON is presented by Brandon Millett and Laura Law, the co-founders of the award-winning GI Film Festival, hailed as "Sundance for the Troops" by Bloomberg, GIFF was acquired in 2018 by PBS and is now in its 19th season.
Are you game? Contact us for partnership opportunities.
Email today for your chance to be featured as an event partner.